Movement Building and Collective Impact

In an article written for Fast Company, Kaihan Krisppendorff, identifies four steps to building an effective social movement, which I have adapted below: 1. A community forms around a common goal or aspiration. 2. The community mobilizes its resources to act on the goal/aspiration. 3. The community crafts solutions and acts to deliver them. 4. The movement … Continue reading Movement Building and Collective Impact

Social Media – What Now?

Most non-profits are active on the web and understand the importance of ensuring there are ample opportunities for cross sharing between websites, Facebook, Twitter, LinkedIn, and other platforms like Pinterest. My sense is that only a minority of non-profits - truly understand and then embrace social media as being vital to communication with stakeholders, increasing … Continue reading Social Media – What Now?

Social Media Resources

Our work in social media strategy development and social media implementation has helped us come across a wide set of resources. This is just a small list of learning resources developed by Mark Holmgren and Brent MacKinnon that can help you understand certain applications as well as facilitate some strategic thinking within your organization. I … Continue reading Social Media Resources

The So-What about Social Media

This presentation was given today via video conference to Hanna Learning Centre and Return to Rural. While a slideshow can't tell the whole story, this was a three hour session that addressed social media strategy, an overview of marketing and social media (their differences and potential synergies, target audiences, and a tour of various applications. … Continue reading The So-What about Social Media

Social Media Landscape

CLICK HERE FOR A LARGER VIEW (PDF) social media landcape, originally uploaded by markholmgren. Check this out. A very cool diagram from my colleague, Brent MacKinnon. Check out his website/blog and see what he is doing out in the Toronto area. Brent and I have formed an alliance focused on helping organizations develop social media … Continue reading Social Media Landscape