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Category: Social Media

Social Media – What Now?

Most non-profits are active on the web and understand the importance of ensuring there are ample opportunities for cross sharing between websites, Facebook, Twitter, LinkedIn, and other platforms like Pinterest. My sense is that only a minority of non-profits – truly understand and then embrace social media as being vital to communication with stakeholders, increasing brand awareness, promoting a cause, and generating philanthropic interest and action in their organizations. I understand it is difficult for many non-profits to allocate a staff person or more importantly overall staff time to social… Read more Social Media – What Now?

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Social Media Resources

Our work in social media strategy development and social media implementation has helped us come across a wide set of resources. This is just a small list of learning resources developed by Mark Holmgren and Brent MacKinnon that can help you understand certain applications as well as facilitate some strategic thinking within your organization. I hope it is helpful. The Facebook Guide Book This guide book provides training and resource in the following areas: Facebook 101, Managing your Facebook Wall, Facebook for Businesses (or organizations), using Facebook applications, and… Read more Social Media Resources

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The So-What about Social Media

This presentation was given today via video conference to Hanna Learning Centre and Return to Rural. While a slideshow can’t tell the whole story, this was a three hour session that addressed social media strategy, an overview of marketing and social media (their differences and potential synergies, target audiences, and a tour of various applications. For more information contact Mark at This presentation was a collaboration between Mark Holmgren Consulting and Social Media Tools (Brent MacKinnon)

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Social Media Landscape

CLICK HERE FOR A LARGER VIEW (PDF) social media landcape, originally uploaded by markholmgren. Check this out. A very cool diagram from my colleague, Brent MacKinnon. Check out his website/blog and see what he is doing out in the Toronto area. Brent and I have formed an alliance focused on helping organizations develop social media strategies that address business goals and then identify which tools to use and help them implement and learn along the way.  We just delivered a comprehensive social media strategy to Return to Rural, an innovative… Read more Social Media Landscape

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Thoughts about the Imagine Canada Forum

Got home a bit ago after taking in the Imagine Canada Forum here in Edmonton. I estimate 80, maybe a hundred folks attended, so a pretty good turnout. This was the first of the provincial forums Imagine Canada will be doing over the next several months. I extend KUDOS to the organization for embarking on a journey with others in order to create some pan-Canadian strategies to both strengthen the nonprofit/voluntary sector AND ensure that the public (including business and government folk) truly understand the value of the work and… Read more Thoughts about the Imagine Canada Forum

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Degrees of social interaction

I  came across an interesting blog posting on social interaction and the concept of a business becoming a social business. Max Lieberman writes: Here are examples of the 6 Degrees of Social Interaction from the Business’s Perspective. Since this is a continuum, as you progress from 1-6, the characteristics suggest that the Business is becoming a Social Business. Here is my press release, look at me – broadcast Register and Download my whitepaper – broadcast with bait We are listening, but I am really waiting to talk – pretending We… Read more Degrees of social interaction

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