I came across an interesting blog posting on social interaction and the concept of a business becoming a social business. Max Lieberman writes: Here are examples of the 6 Degrees of Social Interaction from the Business’s Perspective. Since this is a continuum, as you progress from 1-6, the characteristics suggest that the Business is becoming … Continue reading Degrees of social interaction
This video had to be refreshed by the authors because things are changing so fast. Here is the latest version. This is compelling evidence as to whey engaging in social media is no longer an option to consider. It is what needs to be done to be relevant and engaged with your stakeholders.
This is a great post on social media and how trust is built through word of mouth and social networking. The image below is from the posting and I encourage you to go take a look. "Trust in other people is established on the basis of promises kept. Either explicitly or implicitly we judge that … Continue reading The Anatomy of Trust
It's risky no doubt to post your customers ideas and suggestions on your blog or website. Often ideas will in effect be criticisms and what benefit is there to that? Apparently lots because more and more organizations are engaging their customers in the actual operations of their business. Here is one example: Starbucks. Some might consider … Continue reading Transparent Engagement
Here's what YouTube suggests you do. I know. You still have to create the video and that takes resources, but today the cost of equipment is far less than it once was. The resource demand is more about time and talent, but this is one area where perhaps non profits can collaborate - both on … Continue reading Using YouTube to promote your cause
According to McMillan Dictionary, "Crowdsourcing is trying to find a way of completing a task, a solution to a problem, etc. by asking a wide range of people or organisations if they can help, typically by using the Internet." Crowdsourcing is the next evolution of "outsourcing." Whereas the latter speaks of sending work or functions … Continue reading Non-Profits: pay attention to “crowdsourcing”
If you think businesses aren't making money or finding efficiencies from Social Media, watch this video. I can't see why these kind of results are not similar to what nonprofits can achieve - with the right strategies in place. Social Media, like everything else, requires strategic thinking and the ability to try very different ways … Continue reading Social Media ROI: Socialnomics