In an article written for Fast Company, Kaihan Krisppendorff, identifies four steps to building an effective social movement, which I have adapted below:
1. A community forms around a common goal or aspiration.
2. The community mobilizes its resources to act on the goal/aspiration.
3. The community crafts solutions and acts to deliver them.
4. The movement is accepted by (or actually replaces) the establishment or established regime of laws and policies (Source).
If you are involved in a collective impact initiative, these steps should resonate with you, in particular with the five conditions of collective impact. Krisppendorff doesn’t address shared measurement in his post about social movements, but successful movements are always about moving the needle and bringing about systems change to do so.
Consider the Civil Rights Movement in the United States. in 1964; the Civil Rights Act rendered discrimination/segregation illegal, especially with respect to jobs and workplace advancement, and termination because of colour. States that did nothing to address discrimination lost federal funding. There were other impacts but you get the gist. Big change for sure.
As is often the case, the big changes that get made fuel additional change. In 1965, the Voting Rights Act, addressed the legal obstacles (e.g. literacy tests and poll taxes) that state and local governments had set up to stop African Americans from exercising their constitutional right to vote.
Passed in August of 1965, by the end of the year 250,000 African Americans had registered to vote. The impact of such systemic and legal change was likely felt the most in the hearts and minds of African Americans, but from strictly a numbers perspective, here is one stat that exemplifies the impact: “In Mississippi alone, voter turnout among blacks increased from 6 percent in 1964 to 59 percent in 1969” (Source). Continue reading Movement Building and Collective Impact