Journey Maps

Journey maps are used often in the private sector to map out a customer’s experience of a product or service. It identifies customer needs and wants, motivations, and interactions with the product or service from beginning or end.

In terms of a journey map for you collaborative or collective impact initiative, here are some of the things it can do for you:

  • Tell the story of your collaborative journey from initial start through engagement, to where you are today
  • Can be the whole story or part of the story.
  • Identify key milestones, interactions, successes, set backs and other key touchpoints
  • Provide history for new comers
  • Deepen/expand understanding of what works and what doesn’t or of choices that were made or need to be made.
  • Helps visualize where the journey is going.

Journey Maps are visual treatments in which key steps, milestone, and decision points are identified in relationship to each other.

Download the entire Journey Map Handout (PDF).

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