Check this out. A very cool diagram from my colleague, Brent MacKinnon. Check out his website/blog and see what he is doing out in the Toronto area.
Brent and I have formed an alliance focused on helping organizations develop social media strategies that address business goals and then identify which tools to use and help them implement and learn along the way. We just delivered a comprehensive social media strategy to Return to Rural, an innovative community economic development initiative in Southeastern Alberta. We are also collaborating on a the delivery of social media workshops and today we delivered on via video conference to the Hanna Learning Centre and Return to Rural. Other workshops are to come.