Gen-Y and Social Media Resources

I have been doing some research into Generation Y and social media, and thought I would share some interesting articles, postings, and resources with you.

Marketing to Generation Y: The Experience Culture
“Generation Y. You’ve heard that they don’t watch TV, and you’ve probably been told that they don’t read that much. Your research tells you that you can’t target them through MTV anymore, and you certainly can’t tell Gen Y what is cool. So how do you reach these 71 million “Millennials” that spend over 200 billion dollars annually and will soon replace the baby boomer generation as the largest percentage of the workforce? The answer is simple—you STOP marketing to them. Let me explain.”  (Read more on the Fast Company site)

Generation Y– Who said they were selfish?
“As I sit here writing this entry, I can easily label myself, a typical “Gen Yer or Millenial.” My fingers do not rest while I multi-task with the rest of my peers clicking my mouse back and forth from this document to the numerous other windows opened on my computer desktop, such as my Facebook page, my instant messages, my email, my Twitter page, away from my computer to my Blackberry, and then finally back to this document. While others, like the Baby Boomers and the Silent Generation may poo poo our “chaotic” working habits, we are confident and able to produce work that is sure to surprise these elders.” (Read more on

Donor Focus: Generation Y: Feeling the Echo Boom
“Generation Y is one of the first population segments that knows the true meaning of instant gratification, according to Kelly Mahoney, president of marketing agency Newport Creative Communications. A three-week fulfillment window as a standard response is not going to help you cultivate a long-term relationship, she explains. Here, Mahoney discusses what Generation Y’ers mean for fundraising.” (Read more from

Five Essential Tips for Promoting Your Charity Using Social Media
“For non-profit organizations and other charities, social media is potentially an incredibly powerful tool to get the word out, connect with constituents, rally support, and even raise money.” (Read more from

How Charities Are #FindingTheGood With Facebook Pages
“When Facebook first launched, we joined any and every Group we received an invite for. Now, Pages have taken over, offering us more content and interactivity than Groups could ever have dreamed of. So we become Fans, showing how much we love everything from True Blood and Coca-Cola to cuddling and napping. The explosion of Pages has created a lot of useless Fanning opportunities, but tucked away amongst these hastily created Pages are those that not only promote a worthy cause, but utilize the power of Facebook() and the tools available to Page administrators.” (Read more from

DIGITAL CHARITY TOOLBOX: 50+ Ways to Get Your “Give” On

“As the economy goes, so goes giving to causes that need donor dollars to keep doors open. While we bemoan sacrifices of luxury goods, our global social sector is faced with shortening the line or thinning the soup – neither of which are acceptable options.Because charities are rising to the challenge to engage us online, it’s a breeze for us – the cash-strapped consumers – to meet them halfway.” (Read more at

Other links:
4 Ways Social Media is Changing the Non-Profit World
26 Charities and Non-Profits on Twitter
Social Media for Social Causes: The Results
5 Events That Have Used Social Media for a Good Cause
10 Ways to Change the World Through Social Media

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